What is the most powerful, irresistible, GUARANTEED
way to get customers interested in your product or
service?
Did you guess "low price"? Wrong. Do you think it's
"free?" Try again. "Guaranteed"? Sorry -- wrong again.
The answer is simple, but some of the most brilliant
copywriters in the world aren't "keyed in" to this #1
consumer magnet, so don't feel bad if you don't know
what I'm talking about... yet. You will. The fact is...
Not one in a thousand marketers is familiar with the
powerful copywriting appeal that YOU are about to
master.
So what is it that makes a consumer go wild with
interest and beat a quick path to your door? Before I
give you the answer, I want to give you some examples
from other media sources that know how to use this
amazing appeal very, very well.
As you read these headlines, ask yourself what they
have in common?
Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at
the Britney Spears concert."
Magazine cover:
"Secrets to Landing and KEEPING your man."
Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To
See."
Have you figured out the key concept that's at work
here? Is your finger on the button ready to "buzz in"
with your answer?
Congratulations, you right -- the headlines above are
TEASERS, guaranteed to speak to every Nosy Rosy out
there.
================================
The Science Behind the Art of the Tease
================================
Publishing and broadcasting professionals know that
teasers tap into a deep, primal emotion that exists
deep inside all of us. A teaser bypasses the brain and
speaks directly to your...
Curiosity!
Yup, whether you want to admit it or not, we're all
"cats" at heart when it comes to curiosity. Our
whiskers start twitching and we have to start
investigating whatever it is that has caught our
interest. We want to know... we HAVE TO KNOW... more.
And where curiosity goes... sales are soon to follow!
===================
Teasing is Pleasing
===================
Think about why news and publishing media use these
teasers. Is it because they feel they are
“professional” statements of the corporate identity?
No, I don’t think so.
The reason the media loves teasers and uses them over
and over and over is that they...
Get Response Like Crazy!
Broadcasters and publishers are hot on the trail of a
technique that most marketers have no clue about.
Media smarties know that if someone is curious, the
person will be compelled to take some action in an
attempt to satisfy their lust for nosiness.
=======================
Reader's Digest Gets It Right
=======================
Let me tell you what Reader’s Digest does for every
single issue they publish, to build up the most
curiosity possible. They pick their stories months in
advance and assign titles to them... titles for the
Table of Contents.
The titles are for the table of contents, but the
Digest team brings in focus groups to pick from more
than a dozen "special" titles to put on the paper
cover that consumers will see on the magazine standing
in line at the supermarket. And you can bet the farm
that the titles they choose have been created to
generate MAXIMUM curiosity.
For example, if a story is called, “Exercises you can
do to lose weight.” They will probably end up with a
cover title like, “How to Burn Off Fat Fast!” or “Eat
the Foods You Love, Lose the Weight You Want!" or “The
Amazing Secret to Rapid Weight Loss."
The people at Reader’s Digest know they have to tease
you to get you to pick the magazine at the check out
counter. Does this strategy work? You decide:
Reader’s Digest is one of the most successful
publications in the world.
============================
The Itch They'll Want to Scratch
============================
Everybody’s nosy, and everybody wants to be “let in”
on something they think other people know. Even more,
we love to know what we think other people DON'T know.
When we Quick-Turn Marketers have sufficiently
stimulated a consumer's curiosity, he/she is suddenly
driven by a primal urge and ready to follow our every
instruction. A consumer will do anything to avoid
feeling like "the last to know."
And when a consumer is willing to follow your
instructions, there's no better time than that to
start selling!
Your marketing sifu*,
Dan Lok
P.S. If you re-read this letter, you'll see that I
used curiosity at the very beginning to whet your
appetite. (Sneaky!)
* A "sifu" is a teacher (See, you learn something new
every day!)
Copyright © 2006 Quick Turn Marketing International,
Ltd.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Friday, March 7, 2008
Thursday, March 6, 2008
Why You Aren't Making The Money You Want To On The
Many clients come to me with problems…
The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.
I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.
Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?
They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.
They jump from one program to another hoping one of
them will lead to success.
Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.
They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.
These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.
They always are looking for shortcuts, and then wonder
why it isn't working.
It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.
Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.
People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.
You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.
Make sense?
What is the problem with a horizontal business? You
aren't specialized.
It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.
When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are
opportunity seekers.
The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.
Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it.
Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.
Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.
= = = = = = = = = = = = = = = = = = = = = =
Copyright © 2006 Quick Turn Marketing International,
Ltd.
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.
I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.
Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?
They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.
They jump from one program to another hoping one of
them will lead to success.
Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.
They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.
These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.
They always are looking for shortcuts, and then wonder
why it isn't working.
It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.
Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.
People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.
You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.
Make sense?
What is the problem with a horizontal business? You
aren't specialized.
It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.
When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are
opportunity seekers.
The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.
Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it.
Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.
Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.
= = = = = = = = = = = = = = = = = = = = = =
Copyright © 2006 Quick Turn Marketing International,
Ltd.
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Tuesday, March 4, 2008
Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.
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