What is the most powerful, irresistible, GUARANTEED
way to get customers interested in your product or
service?
Did you guess "low price"? Wrong. Do you think it's
"free?" Try again. "Guaranteed"? Sorry -- wrong again.
The answer is simple, but some of the most brilliant
copywriters in the world aren't "keyed in" to this #1
consumer magnet, so don't feel bad if you don't know
what I'm talking about... yet. You will. The fact is...
Not one in a thousand marketers is familiar with the
powerful copywriting appeal that YOU are about to
master.
So what is it that makes a consumer go wild with
interest and beat a quick path to your door? Before I
give you the answer, I want to give you some examples
from other media sources that know how to use this
amazing appeal very, very well.
As you read these headlines, ask yourself what they
have in common?
Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at
the Britney Spears concert."
Magazine cover:
"Secrets to Landing and KEEPING your man."
Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To
See."
Have you figured out the key concept that's at work
here? Is your finger on the button ready to "buzz in"
with your answer?
Congratulations, you right -- the headlines above are
TEASERS, guaranteed to speak to every Nosy Rosy out
there.
================================
The Science Behind the Art of the Tease
================================
Publishing and broadcasting professionals know that
teasers tap into a deep, primal emotion that exists
deep inside all of us. A teaser bypasses the brain and
speaks directly to your...
Curiosity!
Yup, whether you want to admit it or not, we're all
"cats" at heart when it comes to curiosity. Our
whiskers start twitching and we have to start
investigating whatever it is that has caught our
interest. We want to know... we HAVE TO KNOW... more.
And where curiosity goes... sales are soon to follow!
===================
Teasing is Pleasing
===================
Think about why news and publishing media use these
teasers. Is it because they feel they are
“professional” statements of the corporate identity?
No, I don’t think so.
The reason the media loves teasers and uses them over
and over and over is that they...
Get Response Like Crazy!
Broadcasters and publishers are hot on the trail of a
technique that most marketers have no clue about.
Media smarties know that if someone is curious, the
person will be compelled to take some action in an
attempt to satisfy their lust for nosiness.
=======================
Reader's Digest Gets It Right
=======================
Let me tell you what Reader’s Digest does for every
single issue they publish, to build up the most
curiosity possible. They pick their stories months in
advance and assign titles to them... titles for the
Table of Contents.
The titles are for the table of contents, but the
Digest team brings in focus groups to pick from more
than a dozen "special" titles to put on the paper
cover that consumers will see on the magazine standing
in line at the supermarket. And you can bet the farm
that the titles they choose have been created to
generate MAXIMUM curiosity.
For example, if a story is called, “Exercises you can
do to lose weight.” They will probably end up with a
cover title like, “How to Burn Off Fat Fast!” or “Eat
the Foods You Love, Lose the Weight You Want!" or “The
Amazing Secret to Rapid Weight Loss."
The people at Reader’s Digest know they have to tease
you to get you to pick the magazine at the check out
counter. Does this strategy work? You decide:
Reader’s Digest is one of the most successful
publications in the world.
============================
The Itch They'll Want to Scratch
============================
Everybody’s nosy, and everybody wants to be “let in”
on something they think other people know. Even more,
we love to know what we think other people DON'T know.
When we Quick-Turn Marketers have sufficiently
stimulated a consumer's curiosity, he/she is suddenly
driven by a primal urge and ready to follow our every
instruction. A consumer will do anything to avoid
feeling like "the last to know."
And when a consumer is willing to follow your
instructions, there's no better time than that to
start selling!
Your marketing sifu*,
Dan Lok
P.S. If you re-read this letter, you'll see that I
used curiosity at the very beginning to whet your
appetite. (Sneaky!)
* A "sifu" is a teacher (See, you learn something new
every day!)
Copyright © 2006 Quick Turn Marketing International,
Ltd.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Friday, March 7, 2008
Thursday, March 6, 2008
Why You Aren't Making The Money You Want To On The
Many clients come to me with problems…
The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.
I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.
Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?
They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.
They jump from one program to another hoping one of
them will lead to success.
Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.
They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.
These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.
They always are looking for shortcuts, and then wonder
why it isn't working.
It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.
Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.
People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.
You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.
Make sense?
What is the problem with a horizontal business? You
aren't specialized.
It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.
When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are
opportunity seekers.
The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.
Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it.
Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.
Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.
= = = = = = = = = = = = = = = = = = = = = =
Copyright © 2006 Quick Turn Marketing International,
Ltd.
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.
I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.
Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?
They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.
They jump from one program to another hoping one of
them will lead to success.
Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
next month.
They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.
These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
thinks.
They always are looking for shortcuts, and then wonder
why it isn't working.
It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
your interests.
Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.
People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.
You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.
Make sense?
What is the problem with a horizontal business? You
aren't specialized.
It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.
When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are
opportunity seekers.
The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.
Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it.
Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.
Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.
= = = = = = = = = = = = = = = = = = = = = =
Copyright © 2006 Quick Turn Marketing International,
Ltd.
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Tuesday, March 4, 2008
Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.Instant Web Profits System Review
In "Instant Web Profits System" Dan Lok shows you how to optimize your web sites and turn many more of your visitors into customers.
He shows you how to can use proven methods and techniques that'll dramatically change the effectiveness of your web site.
For example, he shows you how to make the changes to your sales copy that'll mean a enormous increase of orders you'll get.
Step-by-step he shows you how he changes sales copy into highly effective, order-pulling copy that seems almost irresistible to your readers.
In this part of the course, you can listen to and view (on screen cam videos) Dan Lok turn several sales letters and web sites from average web sites into highly profitable sites that pull in orders like crazy.
This is a very, very useful part of the "Instant Web Profits System".
The videos make it very easy for you to get a good grasp of the techniques Dan uses.
Dan Lok shares with you the small tweaks and twists that will lead your visitors and prospects in the right direction.
Some of the information he shares has been said before by other top Internet marketers, and you've probably already heard some of it too. But what makes Dan's course so useful is that...
1. The information he shares really works.
2. It's based on real-life business experiences.
3. Dan has made the information readily accessible and understandable.
4. He shows you how to apply his methods and techniques to your real-life situation.
This is the kind of information that can turn your business completely around from being a failure to being a huge success.
Among other things Dan Lok shows you how to find a really profitable niche market. He shows you how to make a few changes to your marketing and easily more than triple your profits - without changing anything else.
Another thing Dan shows you is how to get profitable back-end products to sell. As you probably know, the real profits are in the second, third etc. products (or services) that you sell to your first time customers. But just how do you find profitable back-end products? Dan Lok shows you how in this course. And he does an excellent job at this point too, I think.
One final example I'll like to mention is Dan's guide to finding the right price point for your products and services. This is in my opinion one of the most interesting and most useful parts of this course. Dan Lok really has a very good and clear understanding of the power of optimal price setting. Just this part of the course can double your profits. That's how powerful these strategies are.
When you study the "Instant Web Profits System" you'll discover completely new ways to think about marketing - both online and offline. Instead of limitations you'll now see a wealth of possibilities and opportunities.
Dan Lok covers so much excellent information in this impressive course that it's impossible for me cover all of it here.
But let me just say that I'm very impressed both by the quantity and the quality of what you get here. You'll really see a difference in your online business if you apply this information to your business.
The "Instant Web Profits System" is NOT for the faint of heart. You have to be willing to hear the plain truth and apply it to your business. Dan Lok is hard-hitting, he says thinks like they are and doesn't pull any punches.
Some people might even find him a bit too aggressive. But I think that for people who are serious, this is just the kind of information that they need in order to succeed.
Friday, February 29, 2008
The Shocking Truth About Web Traffic!
“Dan, I'm stumped," said my client. (I'll call her
Wanda Widget to protect her identity). “I’m getting
more than 6000 unique visitors a month to my website,
but I am only making 10 or 11 sales a month and my
product is only selling for $97!”
Wanda had just hired me to critique her website,
"Widget Talking Library, an online resource for the
blind and visually impaired. For less than $100,
people with vision problems could access a library of
regular "talking books" plus a special resource
section specific to their unique life circumstance.
After reviewing what she'd done, I told Wanda, "You’ve
done a lot of right things. The Talking Library is
definitely a niche market and you’ve got an
info-product that your prospects truly want.”
I continued, “Your market has the money to purchase
what you’re selling and you ARE delivering a ton of
value for $97. It’s pretty obvious that the ONLY
reason your website is not cranking out a lot more
cash is… your sales copy is just not getting the job
done.
Wanda was surprised and asked for details...
"It’s boring," I told her. "It’s dull. It’s not
dramatic enough. It’s feature-oriented, instead of
benefit-oriented. There’s no call to action. There’s
zero urgency."
"Wanda, the bottom line is… it sucks!”
Now Wanda is a tough old bird, so my criticism didn't
knock her on her butt, it made her jump to her feet.
"Eureka," she said. "You've found it. You've shown me
the mistake I was making."
Wanda's story has a happy ending because together we
helped her correct her mistake and change her website
from a "wienie" to a "winner."
So my friend, the question is this: are you a "Wanda
Widget"?
1. Is your web copy unproductive?
2. Are you still trying to find the 101 super-duper
ways to drive a hoard of traffic to your website?
3. Are you still trying to compete with the world and
get higher ranking on search engines on all the major
search engines?
Don’t get me wrong, there’s nothing wrong with that. I
do all that stuff myself. But it's not all that I do.
Is it all that you do?
If it is, are you missing the mark? Yes!
And I'll tell you why: There's no point to spending
all your time and energy enticing people to your
website if your web copy doesn’t convert those
visitors into buyers!
This will blow your mind: if your web copy sells, you
really don’t need as much traffic to make a very good
income online.
Which is easier: driving traffic to your website or
making a few quick changes on your site’s ad copy?
The answer is a no-brainer.
Instead of making a sale every 600 visitors (and
working like a dog to get those 600 visitors to come
"sniffing around"), you can just fine-tune your sales
letter (or have a professional do it) so you can start
pulling sales from every 100, 50, or even 25 visitors
to your site.
That's the way to increase your profits by 100%, 200%,
or even as much as 1,700% without working any harder,
without launching more products, and without any extra
traffic!
Let’s get back to WidgetTalkingLibrary.com as an
example and do some calculations here:
Wanda is selling a $97.00 "library card" offer that
converts 1 out of 600 into customers (pathetic!)
Wanda will only make $970.00 off 6,000 visitors a
month! (double-pathetic!)
But that same $97 library card presented with a
“killer” sales letter that converts just 1 out of
every 100 means she’s instantly increase her sales by
6-fold to $5,820.00 with the same amount of traffic!
You tell me… once you get up off the floor and the
shock of this information has worn off… You tell me:
is it worth the time and effort to “rework” your copy
to make sure it squeezes every ounce of potential
profit from your existing traffic?
Hell yes!
There's nothing smarter and more effective than having
sales copy that's "gassed up and ready to go" BEFORE
you spend the time and money to send traffic to your
"pump."
Happy motoring!
Dan Lok
Copyright © 2006 Quick Turn Marketing International,
Ltd.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Wanda Widget to protect her identity). “I’m getting
more than 6000 unique visitors a month to my website,
but I am only making 10 or 11 sales a month and my
product is only selling for $97!”
Wanda had just hired me to critique her website,
"Widget Talking Library, an online resource for the
blind and visually impaired. For less than $100,
people with vision problems could access a library of
regular "talking books" plus a special resource
section specific to their unique life circumstance.
After reviewing what she'd done, I told Wanda, "You’ve
done a lot of right things. The Talking Library is
definitely a niche market and you’ve got an
info-product that your prospects truly want.”
I continued, “Your market has the money to purchase
what you’re selling and you ARE delivering a ton of
value for $97. It’s pretty obvious that the ONLY
reason your website is not cranking out a lot more
cash is… your sales copy is just not getting the job
done.
Wanda was surprised and asked for details...
"It’s boring," I told her. "It’s dull. It’s not
dramatic enough. It’s feature-oriented, instead of
benefit-oriented. There’s no call to action. There’s
zero urgency."
"Wanda, the bottom line is… it sucks!”
Now Wanda is a tough old bird, so my criticism didn't
knock her on her butt, it made her jump to her feet.
"Eureka," she said. "You've found it. You've shown me
the mistake I was making."
Wanda's story has a happy ending because together we
helped her correct her mistake and change her website
from a "wienie" to a "winner."
So my friend, the question is this: are you a "Wanda
Widget"?
1. Is your web copy unproductive?
2. Are you still trying to find the 101 super-duper
ways to drive a hoard of traffic to your website?
3. Are you still trying to compete with the world and
get higher ranking on search engines on all the major
search engines?
Don’t get me wrong, there’s nothing wrong with that. I
do all that stuff myself. But it's not all that I do.
Is it all that you do?
If it is, are you missing the mark? Yes!
And I'll tell you why: There's no point to spending
all your time and energy enticing people to your
website if your web copy doesn’t convert those
visitors into buyers!
This will blow your mind: if your web copy sells, you
really don’t need as much traffic to make a very good
income online.
Which is easier: driving traffic to your website or
making a few quick changes on your site’s ad copy?
The answer is a no-brainer.
Instead of making a sale every 600 visitors (and
working like a dog to get those 600 visitors to come
"sniffing around"), you can just fine-tune your sales
letter (or have a professional do it) so you can start
pulling sales from every 100, 50, or even 25 visitors
to your site.
That's the way to increase your profits by 100%, 200%,
or even as much as 1,700% without working any harder,
without launching more products, and without any extra
traffic!
Let’s get back to WidgetTalkingLibrary.com as an
example and do some calculations here:
Wanda is selling a $97.00 "library card" offer that
converts 1 out of 600 into customers (pathetic!)
Wanda will only make $970.00 off 6,000 visitors a
month! (double-pathetic!)
But that same $97 library card presented with a
“killer” sales letter that converts just 1 out of
every 100 means she’s instantly increase her sales by
6-fold to $5,820.00 with the same amount of traffic!
You tell me… once you get up off the floor and the
shock of this information has worn off… You tell me:
is it worth the time and effort to “rework” your copy
to make sure it squeezes every ounce of potential
profit from your existing traffic?
Hell yes!
There's nothing smarter and more effective than having
sales copy that's "gassed up and ready to go" BEFORE
you spend the time and money to send traffic to your
"pump."
Happy motoring!
Dan Lok
Copyright © 2006 Quick Turn Marketing International,
Ltd.
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Thursday, February 28, 2008
Donald Trump’s Marketing Secrets Revealed!
It's official!
Now in it's third season, Donald Trump's killer
television series "The Apprentice" is officially a
"franchise."
With new seasons in the making, a clothing line that
carries "The Apprentice" brand, DVD's in production,
and mega-fortunes to be made, it's no surprise that
the king of real estate... a man who knows a good
thing when he sees it... is involved.
I like Donald Trump a lot.
Mostly because I learn something new from him every
time I watch him in action.
One of the barbs critics aim at Donald Trump is that
he's a shameless egomaniac who can't get enough of the
spotlight.
Well, they may call it egomania, but from my
perspective... it's a brilliant business strategy.
I'll admit it: I'm a marketer.
My job is to make people sit up and take notice of my
clients (and their products or services), and to
deliver a "brand" message at every opportunity.
That's exactly what "The Donald" does.
If that makes me him an egocentric,
self-congratulatory target for media pundits, who
cares? Because it also makes him a "household
name"…in households from Bangor, Maine to Bangkok
Thailand.
Brand recognition is the foundation of every marketing
strategy.
If you're a small business owner, YOU are your brand.
That means you must sell yourself as well as your
product or service.
Trump understands the concept, and what's why you see
his brand Trump on everything.
You've got to be willing to get name out there…
Willing to say, "Hey look me!"... Ready to stand up
for yourself, believe in yourself, and blow your own
horn…
Loudly and as often as possible.
Have you noticed that each episode of "The Apprentice"
includes a segment devoted to a current Trump project?
This as an opportunity for "The Donald" to billboard a
success story.
Week after week, he tells millions of people, "I'm a
great real estate giant and here's the proof." Take a
tip from "The Donald"…
You've got to be your own full-time marketing campaign
24 hours a day... because nobody else will!
Especially if you're an entrepreneur.
When you're the own of a business, especially a new
business, it's kind of like being a parent.
Before your business can "talk"... before your "little
one" has grown and established a reputation that
literally "speaks for itself"... you need to be the
"spokesperson."
How long will this last?
You may not want to hear this, but the answer is --
forever. You must always be ready to carry the banner
for your business and your success.
So, before you give Donald Trump "two thumbs done" for
shameless self-promotion, consider how his ego... and
his knack for savvy marketing... is a real asset to
his business empire.
If it's good enough for "The Donald," it's good enough
for me... and YOU, too.
The next time you sit down for the next episode of the
"Book Smarts vs. Street Smarts" season of "The
Apprentice," open your mind.
Instead of picking at the negative traits of "The
Donald" or his "top guns" Carolyn and George, think
about their success and ask yourself...
What can I learn from this guy? How does he marketing
himself? How can I adapt this concept to me and my
business?
The truth is, if you can't get at least a handful of
"golden nuggets" from this super-successful
entrepreneur, you may be hopeless.
What I'd like to do is share some of the key marketing
insights I've learned from Donald Trump and "The
Apprentice" that you, too, can use in your business.
Before we get to the marketing insights, however,
there's a bigger business concept that you need to
understand.
I'll give it to you the way I like best... straight...
"Lok-ed and loaded" to blow your mind:
You have something to learn from people of any age,
any background, any education, and any level of
success.
The candidate on "The Apprentice" can't hold a handle
to Donald Trump's success. Yet each week, they pull
rabbits out of hats, rising (more or less) to meet the
challenges presented to them.
Every new task makes them better in business as they
evolve, refine strategies, and respond to what they're
learning. There's no better formula for success than
the flexibility and resilience they demonstrate.
So don't just focus on "The Donald" for your weekly
dose of marketing magic.
Keep an eye on the candidates, too! You never know
who's got something to teach you.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Lesson #1 - Too Much Is Never
Enough
= = = = = = = = = = = = = = = = = = = = =
Actually, "too much is never enough" was a successful
slogan from the early days of MTV, but it could just
as easily be the "poster child" for marketing. You
can never connect with consumers too frequently.
There's a marketing truism out there: To sell a
prospect, you'll need to make repeated contact.
That's why most direct mail campaigns use a minimum of
three messages, why magazines put as many as five
subscription forms in each issue, and why "The Donald"
says the word "Trump" as many times as he can in every
episode of "The Apprentice."
Does it make a difference? Can it make "The Donald"
even more successful?
Definitely.
In the 21st Century, every consumer is bombarded with
advertising messages…up to 3,000 a day for some people.
After a while, they just tune out. Or, if they don't
tune-out, consumers are often so distracted that they
don't really hear or see a marketing message.
It's more effective to send three mailers to 1,000
prospects than one mailer to 3,000though the cost is
the same. Another approach is a "timed" or "sequenced"
campaign.
In this kind of campaign, message #1 is a teaser. #2
is the "guts" and a gift offer. #3 gives ordering
instructions. The sequenced approach allows you to
generate both expectations and recognition.
Prospects look forward to hearing from you.
It doesn't take a rocket scientist to figure out that
you need to keep hammering away at the eyes and ears
of potential prospects. But the main reason for this
many not be as obvious as you think...
By repeating your marketing message over and over, you
"imbed" that message in the consumer's mind. Then,
when the consumer needs what you have to offer,
they'll think of you first... even if aren't actively
marketing to them in the moment.
The goal is to make yourself the automatic go-to
solution for a problem whenever that problem occurs.
The consumer's sub-conscious will do the driving.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Lesson #2 - Sex Sells, But Too
Much Sex Repels
= = = = = = = = = = = = = = = = = = = = =
The candidates chosen for "The Apprentice" are
uniformly attractive, articulate, and the kind of
people that most other people enjoy looking at.
The producers of the show -- including Mark Burnett
who produces that other mega-hit "Survivor" -- know
that sex sells on television.
Sex sells in marketing, too.
During the second season of "The Apprentice" when "The
Donald" pitted the men against the women, tasks were
routinely won thanks to sex appeal... women's AND
men's.
(You may recall that the men's team used one of their
attractive members to flirt with and win over a table
of gay diners during a restaurant challenge.)
But if you weren't watching closely, you might have
missed the episode where sex didn't sell -- big
time... and THAT is the point of this mini-lesson.
In one of the last episodes of the second season,
candidates were challenged to sell candy.
On one team, two blonde women donned matching red
leotards and flashed -- their smiles only -- at male
prospects.
Sales were brisk because, as we all know, sex sells...
and for most men there's nothing sexier than a leggy
blonde.
The other team was struggling, so with just minutes to
spare before the end of a task, one team member
offered to drop her skirt as a way to convince male
passersby to buy her candy.
They bought... in droves.
They weren't buying candy, of course, they were buying
sex... just like the guy who finds a car suddenly
irresistible because of the leggy swimsuit model
that's advertising it at the Auto Show... and just
like the guys who bought from the blonde "twins" on
the other team.
The problem with the "buy my candy and you can see my
buns" approach is that it was over the top.
As "The Donald" pointed out in the boardroom, the
candidate wasn't selling candy... she was selling sex
literally, with a candy bar bonus.
That, my friends, is why so many marketers are
referred to as prostitutes... and why the candidate
who dropped her skirt was dropped from the show at the
end of the task.
As "The Donald" put it so eloquently: You're fired!
The skirt-dropping candidate was fired despite the
fact that she had fulfilled her mission -- to make
money. Why? By over-selling sexuality, she left a
negative over-all impression.
Sex is powerful stuff…use it wisely and sparingly.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Secret #3: Cross-Promotion
= = = = = = = = = = = = = = = = = = = = =
I've talked about this concept until I am blue in the
face, but I still meet prospective clients who
stubbornly say, "My product is such a winner that I
don't need to partner with other businesses and give
away any of my profits."
That's insane!
Or more delicately "No man is an island"…and no
business is either. There's not a company on earth
that can survive without a constant stream of
qualified prospects coming through the door.
So it doesn't matter what industry you're in or what
product/service you make available, whoever you are...
Tying your product to another popular product,
service, business, or person is always a winning
marketing strategy.
"The Apprentice" has featured cross-promotions with
Burger King, Pepsi, the Planet Hollywood restaurant
chain, and other well-know, extremely successful
businesses.
If these super-corporations benefit from
cross-promotions, doesn't it seem logical that your
business can, too?
The biggest trend in high-end marketing today is film
and TV cross- promotions. Ever since E.T. gave Reese's
Pieces a huge boost, marketers have aggressively tried
to get their products "placed" in films and television
shows.
Having a good product or service is NOT enough...
although it's certainly "Job 1." Quality and value
bring your customers back for more. But how the heck
do they do how wonderful your stuff is if they haven't
even bought from you yet?
In order to make a sale, you need someone you can sell
to. To achieve that you need effective marketing
systems to get these people in your funnel in the
first place.
Cross-promotion is the key.
Customers who are already "sold" on the business your
partnering with become, essentially, pre-sold on you.
And cross-promotion allows you to expand your
marketing reach without spending any additional
marketing dollars.
Can you imagine how much Burger King would have to pay
for a 15-second spot during "The Apprentice."
By appearing within the show in a carefully negotiated
cross-promotion, Burger King gets all the gain (aka
the audience) with none of the pain (advertising
expenses)
What did "The Donald" get out of all of this? In
addition to finding a company willing to let his
apprentices take over their business for the day,
consumers will now "think Trump" when they purchase
one of the burgers promoted on the show.
Clever, huh?
You're Fired... Fired-Up, That Is
I've "distilled" the essence of just three of the
effective marketing concepts that Donald Trump has
accidentally shared on "The Apprentice." They're the
same strategies he uses in his own business, but he's
let the cat out of the bag and now his secrets are
YOUR secrets
If you're inspired by what you've read here and would
like to go deep into Trump's mind, "The Donald" has
written several powerful books filled with stories,
anecdotes, secrets, and amazingly effective techniques
for making it to the top... and staying there through
thick and thin.
*Trump: How to Get Rich
*Trump: The Way to the Top
*Trump: Surviving at the Top
*Trump: The Art of the Deal
*Trump: The Art of Survival
Did you notice that each book leads with the word
"Trump"? He never misses an opportunity to promote his
brand.
I told you "The Donald" was a master marketer!
And consider this: if you can beg, borrow, or steal
just one or two ideas from a man who's sitting on a
billion-dollar empire... ideas that could jumpstart
your business empire... wouldn't it be worth 20 bucks?
(Less if you get a second-hand copy on Ebay).
This is your chance to be "The Apprentice" of Donald
Trump... to learn from the master... without worrying
about getting fired on national television.
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Copyright © 2006 Quick Turn Marketing International,
Ltd.
Now in it's third season, Donald Trump's killer
television series "The Apprentice" is officially a
"franchise."
With new seasons in the making, a clothing line that
carries "The Apprentice" brand, DVD's in production,
and mega-fortunes to be made, it's no surprise that
the king of real estate... a man who knows a good
thing when he sees it... is involved.
I like Donald Trump a lot.
Mostly because I learn something new from him every
time I watch him in action.
One of the barbs critics aim at Donald Trump is that
he's a shameless egomaniac who can't get enough of the
spotlight.
Well, they may call it egomania, but from my
perspective... it's a brilliant business strategy.
I'll admit it: I'm a marketer.
My job is to make people sit up and take notice of my
clients (and their products or services), and to
deliver a "brand" message at every opportunity.
That's exactly what "The Donald" does.
If that makes me him an egocentric,
self-congratulatory target for media pundits, who
cares? Because it also makes him a "household
name"…in households from Bangor, Maine to Bangkok
Thailand.
Brand recognition is the foundation of every marketing
strategy.
If you're a small business owner, YOU are your brand.
That means you must sell yourself as well as your
product or service.
Trump understands the concept, and what's why you see
his brand Trump on everything.
You've got to be willing to get name out there…
Willing to say, "Hey look me!"... Ready to stand up
for yourself, believe in yourself, and blow your own
horn…
Loudly and as often as possible.
Have you noticed that each episode of "The Apprentice"
includes a segment devoted to a current Trump project?
This as an opportunity for "The Donald" to billboard a
success story.
Week after week, he tells millions of people, "I'm a
great real estate giant and here's the proof." Take a
tip from "The Donald"…
You've got to be your own full-time marketing campaign
24 hours a day... because nobody else will!
Especially if you're an entrepreneur.
When you're the own of a business, especially a new
business, it's kind of like being a parent.
Before your business can "talk"... before your "little
one" has grown and established a reputation that
literally "speaks for itself"... you need to be the
"spokesperson."
How long will this last?
You may not want to hear this, but the answer is --
forever. You must always be ready to carry the banner
for your business and your success.
So, before you give Donald Trump "two thumbs done" for
shameless self-promotion, consider how his ego... and
his knack for savvy marketing... is a real asset to
his business empire.
If it's good enough for "The Donald," it's good enough
for me... and YOU, too.
The next time you sit down for the next episode of the
"Book Smarts vs. Street Smarts" season of "The
Apprentice," open your mind.
Instead of picking at the negative traits of "The
Donald" or his "top guns" Carolyn and George, think
about their success and ask yourself...
What can I learn from this guy? How does he marketing
himself? How can I adapt this concept to me and my
business?
The truth is, if you can't get at least a handful of
"golden nuggets" from this super-successful
entrepreneur, you may be hopeless.
What I'd like to do is share some of the key marketing
insights I've learned from Donald Trump and "The
Apprentice" that you, too, can use in your business.
Before we get to the marketing insights, however,
there's a bigger business concept that you need to
understand.
I'll give it to you the way I like best... straight...
"Lok-ed and loaded" to blow your mind:
You have something to learn from people of any age,
any background, any education, and any level of
success.
The candidate on "The Apprentice" can't hold a handle
to Donald Trump's success. Yet each week, they pull
rabbits out of hats, rising (more or less) to meet the
challenges presented to them.
Every new task makes them better in business as they
evolve, refine strategies, and respond to what they're
learning. There's no better formula for success than
the flexibility and resilience they demonstrate.
So don't just focus on "The Donald" for your weekly
dose of marketing magic.
Keep an eye on the candidates, too! You never know
who's got something to teach you.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Lesson #1 - Too Much Is Never
Enough
= = = = = = = = = = = = = = = = = = = = =
Actually, "too much is never enough" was a successful
slogan from the early days of MTV, but it could just
as easily be the "poster child" for marketing. You
can never connect with consumers too frequently.
There's a marketing truism out there: To sell a
prospect, you'll need to make repeated contact.
That's why most direct mail campaigns use a minimum of
three messages, why magazines put as many as five
subscription forms in each issue, and why "The Donald"
says the word "Trump" as many times as he can in every
episode of "The Apprentice."
Does it make a difference? Can it make "The Donald"
even more successful?
Definitely.
In the 21st Century, every consumer is bombarded with
advertising messages…up to 3,000 a day for some people.
After a while, they just tune out. Or, if they don't
tune-out, consumers are often so distracted that they
don't really hear or see a marketing message.
It's more effective to send three mailers to 1,000
prospects than one mailer to 3,000though the cost is
the same. Another approach is a "timed" or "sequenced"
campaign.
In this kind of campaign, message #1 is a teaser. #2
is the "guts" and a gift offer. #3 gives ordering
instructions. The sequenced approach allows you to
generate both expectations and recognition.
Prospects look forward to hearing from you.
It doesn't take a rocket scientist to figure out that
you need to keep hammering away at the eyes and ears
of potential prospects. But the main reason for this
many not be as obvious as you think...
By repeating your marketing message over and over, you
"imbed" that message in the consumer's mind. Then,
when the consumer needs what you have to offer,
they'll think of you first... even if aren't actively
marketing to them in the moment.
The goal is to make yourself the automatic go-to
solution for a problem whenever that problem occurs.
The consumer's sub-conscious will do the driving.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Lesson #2 - Sex Sells, But Too
Much Sex Repels
= = = = = = = = = = = = = = = = = = = = =
The candidates chosen for "The Apprentice" are
uniformly attractive, articulate, and the kind of
people that most other people enjoy looking at.
The producers of the show -- including Mark Burnett
who produces that other mega-hit "Survivor" -- know
that sex sells on television.
Sex sells in marketing, too.
During the second season of "The Apprentice" when "The
Donald" pitted the men against the women, tasks were
routinely won thanks to sex appeal... women's AND
men's.
(You may recall that the men's team used one of their
attractive members to flirt with and win over a table
of gay diners during a restaurant challenge.)
But if you weren't watching closely, you might have
missed the episode where sex didn't sell -- big
time... and THAT is the point of this mini-lesson.
In one of the last episodes of the second season,
candidates were challenged to sell candy.
On one team, two blonde women donned matching red
leotards and flashed -- their smiles only -- at male
prospects.
Sales were brisk because, as we all know, sex sells...
and for most men there's nothing sexier than a leggy
blonde.
The other team was struggling, so with just minutes to
spare before the end of a task, one team member
offered to drop her skirt as a way to convince male
passersby to buy her candy.
They bought... in droves.
They weren't buying candy, of course, they were buying
sex... just like the guy who finds a car suddenly
irresistible because of the leggy swimsuit model
that's advertising it at the Auto Show... and just
like the guys who bought from the blonde "twins" on
the other team.
The problem with the "buy my candy and you can see my
buns" approach is that it was over the top.
As "The Donald" pointed out in the boardroom, the
candidate wasn't selling candy... she was selling sex
literally, with a candy bar bonus.
That, my friends, is why so many marketers are
referred to as prostitutes... and why the candidate
who dropped her skirt was dropped from the show at the
end of the task.
As "The Donald" put it so eloquently: You're fired!
The skirt-dropping candidate was fired despite the
fact that she had fulfilled her mission -- to make
money. Why? By over-selling sexuality, she left a
negative over-all impression.
Sex is powerful stuff…use it wisely and sparingly.
= = = = = = = = = = = = = = = = = = = = =
Apprentice Marketing Secret #3: Cross-Promotion
= = = = = = = = = = = = = = = = = = = = =
I've talked about this concept until I am blue in the
face, but I still meet prospective clients who
stubbornly say, "My product is such a winner that I
don't need to partner with other businesses and give
away any of my profits."
That's insane!
Or more delicately "No man is an island"…and no
business is either. There's not a company on earth
that can survive without a constant stream of
qualified prospects coming through the door.
So it doesn't matter what industry you're in or what
product/service you make available, whoever you are...
Tying your product to another popular product,
service, business, or person is always a winning
marketing strategy.
"The Apprentice" has featured cross-promotions with
Burger King, Pepsi, the Planet Hollywood restaurant
chain, and other well-know, extremely successful
businesses.
If these super-corporations benefit from
cross-promotions, doesn't it seem logical that your
business can, too?
The biggest trend in high-end marketing today is film
and TV cross- promotions. Ever since E.T. gave Reese's
Pieces a huge boost, marketers have aggressively tried
to get their products "placed" in films and television
shows.
Having a good product or service is NOT enough...
although it's certainly "Job 1." Quality and value
bring your customers back for more. But how the heck
do they do how wonderful your stuff is if they haven't
even bought from you yet?
In order to make a sale, you need someone you can sell
to. To achieve that you need effective marketing
systems to get these people in your funnel in the
first place.
Cross-promotion is the key.
Customers who are already "sold" on the business your
partnering with become, essentially, pre-sold on you.
And cross-promotion allows you to expand your
marketing reach without spending any additional
marketing dollars.
Can you imagine how much Burger King would have to pay
for a 15-second spot during "The Apprentice."
By appearing within the show in a carefully negotiated
cross-promotion, Burger King gets all the gain (aka
the audience) with none of the pain (advertising
expenses)
What did "The Donald" get out of all of this? In
addition to finding a company willing to let his
apprentices take over their business for the day,
consumers will now "think Trump" when they purchase
one of the burgers promoted on the show.
Clever, huh?
You're Fired... Fired-Up, That Is
I've "distilled" the essence of just three of the
effective marketing concepts that Donald Trump has
accidentally shared on "The Apprentice." They're the
same strategies he uses in his own business, but he's
let the cat out of the bag and now his secrets are
YOUR secrets
If you're inspired by what you've read here and would
like to go deep into Trump's mind, "The Donald" has
written several powerful books filled with stories,
anecdotes, secrets, and amazingly effective techniques
for making it to the top... and staying there through
thick and thin.
*Trump: How to Get Rich
*Trump: The Way to the Top
*Trump: Surviving at the Top
*Trump: The Art of the Deal
*Trump: The Art of Survival
Did you notice that each book leads with the word
"Trump"? He never misses an opportunity to promote his
brand.
I told you "The Donald" was a master marketer!
And consider this: if you can beg, borrow, or steal
just one or two ideas from a man who's sitting on a
billion-dollar empire... ideas that could jumpstart
your business empire... wouldn't it be worth 20 bucks?
(Less if you get a second-hand copy on Ebay).
This is your chance to be "The Apprentice" of Donald
Trump... to learn from the master... without worrying
about getting fired on national television.
Dan Lok
= = = = = = = = = = = = = = = = = = = = = =
A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
www.WebsiteConversionExpert.com
Copyright © 2006 Quick Turn Marketing International,
Ltd.
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